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Cradle to Cradle Certified® 4.0

We have not only elevated our Colortec carpet solutions from the old to the new and more comprehensive and ambitious standard 4.0 – we have also certified our Axminster offerings. This signifies that all our Colortec and Axminster carpet solutions are now adorned with a third-party verified seal, confirming their superior product quality.

By obtaining these prestigious certifications, we are not only reaffirming our dedication to producing high-quality products but also demonstrating our unwavering support for our customers in the hospitality industry:

For hotels and cruise ships striving to meet their sustainability goals and enhance responsible resource management, our certified carpet solutions provide invaluable support. From aiding in ESG reporting documentation to substantiating sustainability claims, Cradle to Cradle Certified® products play a vital role in advancing the sustainability agenda, both for Dansk Wilton and for our customers.

Cradle to Cradle Certified® Axminster carpet solutions
We are proud to announce that we currently are the only carpet manufacturer to hold a Cradle to Cradle Certified certification for an Axminster carpet solution. This certification reaffirms our commitment to sustainability and to support our customers in their responsible sourcing management.

For hotels and cruise ships striving for eco-conscious operations, choosing Dansk Wilton means investing in carpets that meet high and science-based environmental standards.

The Cradle to Cradle Certified® certification is a rigorous standard that evaluates products based on their environmental and social impact across their entire lifecycle. This certification is a testament to our dedication to sustainable manufacturing practices, from the sourcing of raw materials to the end-of-life scenarios of our carpets.

Dansk Wilton’s Axminster carpet solutions not only offer exceptional durability and performance but also contribute to responsible resource management. With the assurance of Cradle to Cradle Certified® certification, hotels and cruise ships can confidently invest in carpets that support their sustainability goals without compromising on style or comfort.

In an industry where every decision impacts the environment, Dansk Wilton’s commitment to sustainability sets a new standard for carpet manufacturing. By choosing Dansk Wilton’s Cradle to Cradle Certified® Axminster carpets, hotels and cruise ships can lead the way towards a more sustainable future while providing guests with an unparalleled experience.

The most ambitious and actionable standard yet for designing and making products today that enable a healthy, equitable, and sustainable tomorrow
Dansk Wilton is among the first companies to certify our carpet solutions according to the new and more ambitious version 4.0 of the Cradle to Cradle Certified® Product Standard – the most ambitious and actionable standard yet for designing and making products today that enable a healthy, equitable, and sustainable tomorrow.

Cradle to Cradle Certified Version 4.0 reflects significant advancements in the knowledge and understanding of what it takes to make products with a positive impact on people and planet today, and tomorrow.

Version 4.0 of Cradle to Cradle Certified builds on the legacy of previous versions of the standard by better equipping brands, retailers, designers and manufacturers with guidance and best practices for choosing safer materials, driving meaningful innovation, and creating products, systems and business models that have a positive impact on humans and the environment today, and in the future.

Cradle to Cradle Certified Version 4.0 features new and enhanced requirements in all performance categories, including:

• New frameworks for Product Circularity and Social Fairness that define global best practices
• More rigorous requirements in Clean Air & Climate Protection to promote urgent action to address climate change
• Expanded requirements in Water & Soil Stewardship to ensure clean water and healthy soils are available to people and all other organisms
• Improved alignment of Material Health requirements with leading chemical regulations and other standards, including a new Restricted Substances List.

We believe that the documentation requirements and a science-based approach, rather than mere claims, is increasingly crucial for effective engagement in sustainability initiatives.

How we design and make products today shapes the world we will inhabit tomorrow