In order to receive the certification, products and companies are evaluated for their ecological and social performance in five critical sustainability categories:
Material healthMaking carpets from materials that can be incorporated into new, repetitive production cycles. All substances contained in the product are recorded and evaluated in detail to see whether better alternatives can be found for people and the environment. Based on the ratings, optimization is initiated in cooperation with the supply chain.
Product circularityDesign carpets that are made from reusable components or leave an absolute minimum of waste. The long-term goal is 100% recovery and recycling of materials.
Clean air and climate protectionReducing our carbon footprint and making a 100% commitment to using only renewable energy.
Water and soil stewardshipWater from production is of drinking water quality; local water resources are protected. Influencing suppliers with regard to their handling of process water.
Social fairnessCompliance with recognized standards for social responsibility and fair working conditions in all parts of the supply chain. We show social responsibility and commitment in our region.
A product is assigned a performance level (Basic, Bronze, Silver, Gold, Platinum) for each category. A product’s lowest category performance also represents its overall certification level. The standard encourages continuous improvement over time by requiring certification renewal every two years.