Holland America Line and Dansk Wilton have partnered together in a pilot project with the aim to find solutions for recycling waste as a resource in a circular economy. This is a significant first step to contribute to new innovative initiatives which can contribute to future large scale solutions.
We are excited to introduce a new product crafted from upcycled carpet: a set of four coasters, now available for purchase onboard Holland America Line ships. These coasters embody our commitment to circular design, transforming end-of-life materials into meaningful, functional items for our guests and the communities we visit.
While we know this small step alone will not change the world, it reflects our ongoing journey toward more sustainable practices.
These coasters are crafted from the same ReBond material developed for architectural signage – an innovative solution made from carpet waste. By using this upcycled material, the coasters represent a tangible example of how discarded resources can be transformed into new, purposeful products. It is the same principle behind the ReBond signage developments: giving waste a second life in the very environment it came from.
In a series of pilot projects and collaborative efforts, we have explored how carpet waste can be transformed into innovative interior solutions – designed to be reintroduced into the same environments from which the original carpets were sourced.
This circular approach gives new life to discarded materials, turning waste into valuable resources. One such innovation is the ReBond signage solution, developed as a sustainable alternative to virgin acrylic – a material widely used across the signage industry today.
ReBond finds its roots in our pioneering pilot project, RE:SHAPE.
ReBond: An award-winning signage innovation
Developed through a strategic partnership between Modulex, Dansk Wilton, and Elektro-Isola, ReBond has been honoured with the prestigious 2024 Innovation Award by the Society for Environmental Graphic Design (SEGD).
Crafted entirely from carpet waste, this material exemplifies our commitment to responsible resource use and forward-thinking design. With ReBond, Modulex is redefining the language of visual communication through solutions that are not only innovative but deeply sustainable.
Waste is a major challenge globally – also in the hospitality industry. It is not enough to cut consumption – less bad is still bad. At the same time, the world is experiencing a shortage of resources and slowly understand the need and value of a circular economy.
Therefore, we initiated a pilot project taking back some carpet waste from Holland America Line’s vessels which has been recycled to notebooks and different prototypes; coat hangers, signage, coasters and acoustic art works. All made from our RE:SHAPE material.
All Colortec carpets from Dansk Wilton are Cradle to Cradle Certified®.
Cradle to Cradle Certified® is a vision for a world in which consumption and production have a positive impact on the economy, the environment and on people. Where we can benefit our planet without cutting down on consumption and welfare.
In a Cradle to Cradle world we design products and structures in society so that all materials are healthy for their surroundings and can be included in a repeated cycle. Waste will no longer exist, and everything will either be reused as it is, or will become a resource for something completely new in healthy biological and technical cycles.
We hope this insight adds an extra layer of meaning to your Holland America Line coaster.
