With the Cradle to Cradle certification of our Colortec RE:THINK we have achieved strong visible recognition of our concentrated efforts to run our business sustainably.

Your Sustainable Footprint

We have set out on a target-oriented journey towards a sustainable world, with a strong focus on rethinking what we do. We are determined to contribute to the development of environment-friendly solutions in the hospitality industry.

“Our sustainability strategy in Dansk Wilton is something that we work with every day. Our Colortec RE:THINK product launch proves that we take our environmental responsibility seriously and we want to support the hospitality industry in their focus on increased sustainability and resource management.”
Søren Sonne, CEO at Dansk Wilton A/S

Dansk Wilton – People and Environment

Consideration for the environment and social responsibility are nothing new for Dansk Wilton. All production is located in Denmark, so they are natural elements in the way we run our business. We have all activities in house, so we have maximum control over the quality we deliver and the way we affect the world around us.

Environmental thinking is fundamental in all production processes, and is part of our good behaviour towards people and the environment. We have reduced our CO2 footprint, and the energy for our production comes from renewable sources (wind energy). We ensure good working conditions for our employees, and take social responsibility in our local area.

Our goal-oriented efforts to achieve sustainability are divided into smaller, specific milestones. Thus, we are constantly taking a step in the right direction.

Follow our journey here. You are welcome to join us.

A Decisive Step.

Our journey towards a sustainable world is target oriented, with a strong focus on rethinking what we do. We make a determined effort to contribute to the development of more environment-friendly solutions in the hospitality industry.

We have set ourselves a goal and taken a decisive step towards a more sustainable future.

Step by Step.

Dansk Wilton’s business strategy is based on the sustainable principles of the Cradle to Cradle approach.

As we work for sustainability, we are at the same time on a journey and making steady progress. It is always possible to improve. So that is what we try to do in line with the Cradle to Cradle philosophy.

It is not just something we talk about; it is something we act upon.

Cradle to Cradle.
An Ambitious Step.

There is a strong demand for environment-friendly products in the hospitality industry both on land and at sea – and Cradle to Cradle CertifiedTM is one of the most renowned product standards in the field.

Colortec RE:THINK.
The Right Step.

With the Cradle to Cradle certification of our Colortec RE:THINK we have achieved strong and visible recognition of our concentrated efforts to run our business sustainably.

Colortec RE:THINK

With the Cradle to Cradle certification of our Colortec RE:THINK we have achieved strong and visible recognition of our concentrated efforts to run our business sustainably.

Carpet Facts:

Colortec RE:THINK

  • offers custom-designed carpet solutions with unlimited design possibilities
  • is based on modern weaving technology
  • is produced using pre-dyed yarns in a yarn blend of 80 % wool and 20 % nylon.
  • has an integrated felt or textile backing, which optimises the comfort and makes the handling process easier when carpets are installed

Colortec RE:THINK is available in a wide range of qualities suitable for all areas – from hotel rooms to high-traffic public areas.

Download Cradle to Cradle Certificate
Download Specifications

Extra credits in LEED, BREEAM-NL and DGNB certified buildings

As an environmentally certified product, Colortec RE:THINK supports our customers’ focus on environment-friendly solutions.

Quite specifically, Cradle to Cradle CertifiedTM products mean extra credits in LEED, BREEAM-NL and DGNB certified buildings. In that way Colortec RE:THINK carpet solutions make a positive contribution to sustainable building.

Healty Indoor Climate

Dansk Wilton achieves best possible VOC rating “Indoor Air Comfort GOLD”
– the most ambitious low-emitting label in whole Europe.

Read more about:

Download Indoor Air Comfort Certificate

Cradle to Cradle

Cradle to Cradle is a vision for a world in which consumption and production have a positive impact on the economy, the environment and on people. Where we can benefit our planet without cutting down on consumption and welfare.

In a Cradle to Cradle world we design products and structures in society so that all materials are healthy for their surroundings and can be included in a repeated cycle. Waste will no longer exist, and everything will either be reused as it is, or will become a resource for something completely new in healthy biological and technical cycles.

The Cradle to Cradle Certified™ Product Standard has been developed on the basis of the Cradle to Cradle concept. The standard is administrated by the independent non-profit organisation, the Cradle to Cradle Products Innovation Institute. Products are assessed by a qualified independent assessment body accredited by the Institute, which verifies the assessment and issues the certificate.

Cradle to Cradle CertifiedTM requires continual improvement in products and processes. We are committed to go further all the time – and take the right steps. It is a journey on which we strive towards ambitions defined in five categories:

Material Health

To produce carpets from materials that can be included in new, repeated cycles.
All substances contained in the product are characterized in detail and assessed, to see whether better alternatives can be found for people and the environment. Based on the ratings, optimization is initiated in collaboration with the supply chain.

Material Reutilisation

To design carpets made from components which can be reused, or which only leave an absolute minimum of waste. The long-term goal is 100% recovery and recycling of materials.

Renewable Energy

Reduction of our CO2 footprint and 100% commitment to use energy coming exclusively from renewable energy sources.

Water Stewardship

Water discharged from production is of drinkable quality, and the local water resources are protected. Involvement in how suppliers manage process water.

Social Fairness

Living up to recognised standards for social responsibility and ensuring fair working conditions in all links of the supply chain. Showing social responsibility and commitment in our local area.

Read more about the Cradle to Cradle CertifiedTM Products Program here

Next Step?

With our approach and target-oriented work, and a Cradle to Cradle certification, we have already come a long way. But we are also convinced that there is always something we can do better. We have a plan for that.

The point of departure for Cradle to Cradle CertifiedTM is that with a certification we are at the same time committed to making further efforts and raising the bar. So every two years we have to be re-certified on the basis of progress in the individual categories in which we have been evaluated.

That means our strategies and goals for the future are an important part of our work towards sustainability and Cradle to Cradle in particular.

Our Roadmap defines some overall goals, and we have formulated the strategies behind them. You can see here what we are aiming at. Naturally, a roadmap like this is dynamic, since we are making progress all the time.

The Roadmap below forms the framework of Dansk Wilton’s focus and commitment within the 5 categories of Cradle to Cradle Certified (TM) over the next 5 years. Our experience and knowledge will grow continuously, so the individual elements will be adjusted in relation to the current knowledge and experience level. Accordingly, the roadmap will be updated continuously.

Our overall 100% goal is to contribute to more sustainable development throughout our value chain in close collaboration between all partners.

The next step is to take yet another step in the right direction.

Follow our journey here on our website. You are welcome to join us.