RE:THINK
SUSTAINABILITY
With the Cradle to Cradle certification of our Colortec RE:THINK we have achieved strong visible recognition of our concentrated efforts to run our business conscientiously.
RE:THINK
RE:THINK
Your Sustainable Footprint
We have set out on a target-oriented journey towards a sustainable world, with a strong focus on rethinking what we do. We are determined to contribute to the development of environment-friendly solutions in the hospitality industry.
“Our sustainability strategy in Dansk Wilton is something that we work with every day. Our Colortec RE:THINK and Colortec ORIGIN product launches prove that we take our environmental responsibility seriously and we want to support the hospitality industry in their focus on increased sustainability and resource management.”
– Søren Sonne, CEO at Dansk Wilton A/S
Dansk Wilton – People and Environment
Consideration for the environment and social responsibility are nothing new for Dansk Wilton. All production is located in Denmark, so they are natural elements in the way we run our business. We have all activities in house, so we have maximum control over the quality we deliver and the way we affect the world around us.
Environmental thinking is fundamental in all production processes, and is part of our good behaviour towards people and the environment. We have reduced our CO2 footprint, and the energy for our production comes from renewable sources (wind energy). We ensure good working conditions for our employees, and take social responsibility.
Our goal-oriented efforts to achieve sustainability are divided into smaller, specific milestones. Thus, we are constantly taking a step in the right direction.
Follow our journey here. You are welcome to join us.
Rethink.
A Decisive Step.
Our journey towards a sustainable world is target oriented, with a strong focus on rethinking what we do. We make a determined effort to contribute to the development of more environment-friendly solutions in the hospitality industry.
We have set ourselves a goal and taken a decisive step towards a more sustainable future.
Act.
Step by Step.
Dansk Wilton’s business strategy is based on the sustainable principles of the Cradle to Cradle approach.
Sustainability is a journey with the aim to make steady progress. It is always possible to improve. So that is what we try to do in line with the Cradle to Cradle philosophy.
It is not just something we talk about; it is something we act upon.
Cradle to Cradle.
An Ambitious Step.
There is a strong demand for environment-friendly products in the hospitality industry both on land and at sea – and Cradle to Cradle Certified® is one of the most renowned product standards in the field.
Colortec RE:THINK.
The Right Step.
With the Cradle to Cradle certification of our Colortec RE:THINK we have achieved strong and visible recognition of our concentrated efforts to run our business sustainably.
Colortec carpets
Worth knowing when choosing a Colortec carpet solution
All Colortec carpets from Dansk Wilton are Cradle to Cradle Certified®. This applies to both Colortec RE:THINK and Colortec ORIGIN.
To us, Cradle to Cradle is more than a certification – it is our tool and guideline within each area of certification: Material health, Product circularity, Clean air and climate protection, Water and soil stewardship, and Social fairness.
In our belief, this holistic approach is what makes Cradle to Cradle the most ambitious and comprehensive certification programme within social and environmental responsibility. Cradle to Cradle Certified® requires continual improvement in products and processes. We are committed to go further all
the time.
With our Cradle to Cradle Certified® carpet solutions we want to support a responsible and environmentally friendly sourcing of interior design solutions in the hospitality industry. In short, our efforts can be summed up in the overview on the following page.
Extra credits in certified buildings
As an environmentally certified product, Colortec RE:THINK supports our customers’ focus on environment-friendly solutions.
Quite specifically, Cradle to Cradle Certified® products mean extra credits in LEED, WELL v2 and Green Star certified buildings.
In that way Colortec RE:THINK carpet solutions make a positive contribution to sustainable building.
Healty Indoor Climate
Dansk Wilton achieves best possible VOC rating “Indoor Air Comfort GOLD”
– the most ambitious low-emitting label in whole Europe.
Cradle to Cradle
– safe, circular & responsibly made
Made for tomorrow
Cradle to Cradle is a vision for a world in which consumption and production have a positive impact on the economy, the environment and on people. Where we can benefit our planet without cutting down on consumption and welfare.
In a Cradle to Cradle world we design products and structures in society so that all materials are healthy for their surroundings and can be included in a repeated cycle. Waste will no longer exist, and everything will either be reused as it is, or will become a resource for something completely new in healthy biological and technical cycles.
The Cradle to Cradle Certified® Product Standard has been developed on the basis of the Cradle to Cradle concept. The standard is administrated by the independent non-profit organisation, the Cradle to Cradle Products Innovation Institute. Products are assessed by a qualified independent assessment body accredited by the Institute, which verifies the assessment and issues the certificate.
Cradle to Cradle Certified® requires continual improvement in products and processes. We are committed to go further all the time – and take the right steps. It is a journey on which we strive towards ambitions defined in five categories:
