With the Cradle to Cradle certification of our Colortec RE:THINK we have achieved strong visible recognition of our concentrated efforts to run our business conscientiously.

Your Sustainable Footprint

We have set out on a target-oriented journey towards a sustainable world, with a strong focus on rethinking what we do. We are determined to contribute to the development of environment-friendly solutions in the hospitality industry.

“Our sustainability strategy in Dansk Wilton is something that we work with every day. Our Colortec RE:THINK and Colortec ORIGIN product launches prove that we take our environmental responsibility seriously and we want to support the hospitality industry in their focus on increased sustainability and resource management.”
Søren Sonne, CEO at Dansk Wilton A/S

Cradle to

Indoor Climate


Dansk Wilton – People and Environment

Consideration for the environment and social responsibility are nothing new for Dansk Wilton. All production is located in Denmark, so they are natural elements in the way we run our business. We have all activities in house, so we have maximum control over the quality we deliver and the way we affect the world around us.

Environmental thinking is fundamental in all production processes, and is part of our good behaviour towards people and the environment. We have reduced our CO2 footprint, and the energy for our production comes from renewable sources (wind energy). We ensure good working conditions for our employees, and take social responsibility.

Our goal-oriented efforts to achieve sustainability are divided into smaller, specific milestones. Thus, we are constantly taking a step in the right direction.

Follow our journey here. You are welcome to join us.

A Decisive Step.

Our journey towards a sustainable world is target oriented, with a strong focus on rethinking what we do. We make a determined effort to contribute to the development of more environment-friendly solutions in the hospitality industry.

We have set ourselves a goal and taken a decisive step towards a more sustainable future.

Step by Step.

Dansk Wilton’s business strategy is based on the sustainable principles of the Cradle to Cradle approach.

Sustainability is a journey with the aim to make steady progress. It is always possible to improve. So that is what we try to do in line with the Cradle to Cradle philosophy.

It is not just something we talk about; it is something we act upon.

Cradle to Cradle.
An Ambitious Step.

There is a strong demand for environment-friendly products in the hospitality industry both on land and at sea – and Cradle to Cradle Certified® is one of the most renowned product standards in the field.

Colortec RE:THINK.
The Right Step.

With the Cradle to Cradle certification of our Colortec RE:THINK we have achieved strong and visible recognition of our concentrated efforts to run our business sustainably.

Colortec carpets

Worth knowing when choosing a Colortec carpet solution

All Colortec carpets from Dansk Wilton are Cradle to Cradle Certified®. This applies to both Colortec RE:THINK and Colortec ORIGIN.

To us, Cradle to Cradle is more than a certification – it is our tool and guideline within each area of certification: Material health, Product circularity, Clean air and climate protection, Water and soil stewardship, and Social fairness.

In our belief, this holistic approach is what makes Cradle to Cradle the most ambitious and comprehensive certification programme within social and environmental responsibility. Cradle to Cradle Certified® requires continual improvement in products and processes. We are committed to go further all
the time.

With our Cradle to Cradle Certified® carpet solutions we want to support a responsible and environmentally friendly sourcing of interior design solutions in the hospitality industry. In short, our efforts can be summed up in the overview on the following page.

Get advice and guidance on Colortec RE:THINK

Extra credits in certified buildings

As an environmentally certified product, Colortec RE:THINK supports our customers’ focus on environment-friendly solutions.

Quite specifically, Cradle to Cradle Certified® products mean extra credits in LEED, WELL v2 and Green Star certified buildings.

In that way Colortec RE:THINK carpet solutions make a positive contribution to sustainable building.

Healty Indoor Climate

Dansk Wilton achieves best possible VOC rating “Indoor Air Comfort GOLD”
– the most ambitious low-emitting label in whole Europe.

Learn more about Indoor Air Comfort
Learn more about Advantages of wool carpets

Cradle to Cradle

– safe, circular & responsibly made

Made for tomorrow
Cradle to Cradle is a vision for a world in which consumption and production have a positive impact on the economy, the environment and on people. Where we can benefit our planet without cutting down on consumption and welfare.

In a Cradle to Cradle world we design products and structures in society so that all materials are healthy for their surroundings and can be included in a repeated cycle. Waste will no longer exist, and everything will either be reused as it is, or will become a resource for something completely new in healthy biological and technical cycles.

The Cradle to Cradle Certified® Product Standard has been developed on the basis of the Cradle to Cradle concept. The standard is administrated by the independent non-profit organisation, the Cradle to Cradle Products Innovation Institute. Products are assessed by a qualified independent assessment body accredited by the Institute, which verifies the assessment and issues the certificate.

Cradle to Cradle Certified® requires continual improvement in products and processes. We are committed to go further all the time – and take the right steps. It is a journey on which we strive towards ambitions defined in five categories:

Material Health

To produce carpets from materials that can be included in new, repeated cycles.
All substances contained in the product are characterized in detail and assessed, to see whether better alternatives can be found for people and the environment. Based on the ratings, optimization is initiated in collaboration with the supply chain.

Product circularity

To design carpets made from components which can be reused, or which only leave an absolute minimum of waste. The long-term goal is 100% recovery and recycling of materials.

Clean air & climate protection

Reduction of our CO2 footprint and 100% commitment to use energy coming exclusively from renewable energy sources.

Water & soil stewardship

Water discharged from production is of drinkable quality, and the local water resources are protected. Involvement in how suppliers manage process water.

Social Fairness

Living up to recognised standards for social responsibility and ensuring fair working conditions in all links of the supply chain. Showing social responsibility and commitment in our local area.
Read more about Cradle to Cradle Certified® (PDF)
Read more about the Cradle to Cradle Certified® Products Program

Continuous optimisation within the five categories

Next step?
With our approach and target-oriented initiatives, and a Cradle to Cradle certification, we have already come a long way. But we are also convinced that there is always something we can do better. We have a plan for that.

The point of departure for Cradle to Cradle Certified® is that with a certification we are at the same time committed to making further efforts and raising the bar. So every two years we have to be re-certified on the basis of progress in the individual categories in which we have been evaluated.

That means our strategies and goals for the future are an important part of our work towards sustainability and Cradle to Cradle in particular. Our experience and knowledge will grow continuously, so the individual elements will be adjusted in relation to the current knowledge and experience level.

Our overall 100% goal is to contribute to more sustainable development throughout our value chain in close collaboration between all partners.

Recycling Initiatives

RE:SHAPE is a pilot project with the aim to learn and explore possibilities of converting carpet waste into new materials and products.

Read more about RE:SHAPE